Brand signals
Volume, share, sentiment and format, measured from the dig Creator Panel and cross-checked against two further dig sources.
All figures measured from the dig Creator Panel: 60 Gen Z creators, 30,079 posts, Aug 2025 to Aug 2026.
Monthly posts, Kate Spade against Coach
Kate Spade carries 329 subject posts against Coach at 2,166 across the same panel and window. In the final month Kate Spade posted 49 against Coach at 290.
The gap narrows through 2026
Kate Spade share of the two-brand post volume peaks at 33.3% in Jun 2026, from a low of 0.6% in Dec 2025.
The gap replicates across three dig sources and two brand-attribution methods
| Source | Coverage | Kate Spade | Coach | Ratio | Brand attribution |
|---|---|---|---|---|---|
| dig Category Set | category-scale brand mentions across 56 tracked brands, Oct 2025 to Aug 2026 | 6,837 mentions | 52,266 mentions | 7.6 : 1 | Brand tagging at source |
| dig Creator Panel | 60-creator panel, 30,079 posts, Aug 2025 to Aug 2026 | 329 subject posts | 2,166 subject posts | 6.6 : 1 | Text attribution with subject filter |
| dig Broad Creator Set | broad creator set, 5,556 creators, Jun to Dec 2025 | 334 posts / 204 creators | 2,770 posts / 1,679 creators | 8.3 : 1 | Brand attribution at source |
Every brand carried by the panel
| Brand | Posts | Views | Creators | Share of panel | Positive |
|---|---|---|---|---|---|
| kate spade | 329 | 8.5M | 10 | 1.09% | 98% |
| coach | 2,166 | 45.4M | 22 | 7.20% | 88% |
| coachtopia | 124 | 1.5M | 6 | 0.41% | 74% |
| longchamp | 84 | 4.2M | 4 | 0.28% | 94% |
| michael kors | 137 | 2.5M | 7 | 0.46% | 98% |
| marc jacobs | 22 | 539.1K | 6 | 0.07% | 82% |
| tory burch | 17 | 1.1M | 8 | 0.06% | 88% |
| polene | 10 | 481.8K | 2 | 0.03% | 50% |
Who carries the brand, and in what format
329
Against Coach at 2,166, a 6.6 to 1 gap on this panel.
98%
Against Coach at 88 percent.
10 of 60
Coach reaches 22.
30,079
Posts and 2.85B views across tiktok, instagram and youtube, Aug 2025 to Aug 2026.
Kate Spade is 90.6% macro creators and has zero nano-creator posts. Coach reaches nano at 2.55 affinity.
89.4% of Kate Spade posts are a review or recommendation, affinity 4.31. Coach owns collection showcase 2.01 against 0.30.
Narrative opportunities are set out on the narrative ground page, where each position is tied to the measured signals above and to a way to prove it out.
A third cohort definition finds the same sentiment gap
A third, independent cohort definition confirms the sentiment gap: 490 of 3,906 Coach posts neutral, against a near-solid positive bar for Kate Spade.
The chatbot uses its own brand attribution. Coach resolves to 3,906 posts here, against 4,160 on our loose text match and 2,166 on our subject-filtered definition. These are different measurements and are never combined in one figure.