Segments and sizing
This panel behaves as one audience, and that is the actionable read.
All figures measured from the dig Creator Panel: 60 Gen Z creators, 30,079 posts, Aug 2025 to Aug 2026.
One audience, not several
Clustering the 60 panel creators on their measured signal profiles put 51 of them in a single group: one coherent community with a shared behavioural profile.
Plan against one audience. A single Gen Z fashion creator audience with shared interests and shared language means one story travels across the whole panel, and creator selection can be made on reach and format rather than on segment fit.
Clustering on measured signal profiles
Segmentation was attempted by clustering all 60 panel creators on their measured signal profiles, testing three through seven segments and scoring each solution for separation. The best solution placed 51 of 60 creators in a single group and isolated one creator alone, with a separation score of 0.20 against a 0.25 threshold for usable structure. The panel is too small and too homogeneous to support segments, so none are reported.
Sizing here is panel reach
Sizing in this app is panel reach: creators, posts, views and followers. The panel composition page carries every reach figure, including 17.1M combined followers and 2.85B views across the window.
For US population sizing, the next step is a purpose-built audience pull selected on audience behaviour rather than on category output. It is a separate study, and this read gives it a clear hypothesis to test: one audience, led by practicality, craft and earned luxury.